A meta keyword tag lists all the keywords for which you would like search engines to rank your site. Although not all search engines support this tag, you should use it for the ones that do.
Note: Meta tags are hidden in a document's source, invisible to the reader. Some search engines, however, are able to incorporate the content of meta tags into their algorithms. No engines penalize sites that use meta tags properly, so it's recommended that you always include them.Here's an example of a meta keyword tag: <html> <head> <meta name="keywords" content="Your site's keywords here"> </head> </html> Keywords in the meta keyword tag This is what the tag is all about! You don't have to come up with any sentences; just list your keywords in order of importance. Include all your most important keywords. It's recommended that you repeat the same keyword 3-7 times, but not in a row. The length of the meta keyword tag Search engines vary in their size preferences for meta keyword tags. MSN, for example, will accept a meta keyword tag up to 1024 characters long, while HotBot specifies 75 characters as its guideline.
Hotbot's guideline is unusual, however. Typically the meta keyword tag is pretty large. We checked out some of Hotbot's top-ranking pages in various categories and found that many of them used meta keyword tags much larger than 75 characters. Therefore, use 1024 characters as your guideline. Avoid Spam Avoid repeating keywords more than 3-7 times; you can get penalized for that. Up to 3 repetitions are recommended -- just don't place them one after the other. An Overview The Meta Keyword tag - Use it to list keywords
- Limit it to 1024 characters
- List keywords in order of importance
- Don't repeat the same keyword more than 7 times
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