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- Spam Got You Down?
Spam - Self Help Spamming (as related to searchengines) is forcing unsolicited or unwanted web pages into a search engine's database. People that have learned how spiders work, also learned how to fool them. Although your site may be of high-quality content, if you use any of behaviors defined as spamming, it can be blacklisted. For directories, spamming usually means choosing an inappropriate category, capitalizing all letters, or using marketing language. For search engines, definition of spamming varies. The following list includes behaviors defined as spamming by the top six engines: inappropriate site titles, descriptions and keywords; repetition of keywords, same color text and background (invisible text), tiny text, submitting more than once in a 24 hour period, mirror sites that point to different URLs, and meta refresh tags.
- What is Meta Keywords tag & How Do I Use It?
A meta keyword tag lists all the keywords for which you would like search engines to rank your site. Although not all search engines support this tag, you should use it for the ones that do. Note: Meta tags are hidden in a document's source, invisible to the reader. Some search engines, however, are able to incorporate the content of meta tags into their algorithms. No engines penalize sites that use meta tags properly, so it's recommended that you always include them.
- What is the meta description tag and why should I use it?
The meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords. Note: Meta tags are hidden in a document's source, invisible to the reader. Some search engines, however, are able to incorporate the content of meta tags into their algorithms. No engines penalize sites that use meta tags properly, so it's recommended that you always include them.
- Why get a web site?
Why get a web site? * Sales * Information dissemination According to the Yankee Group, online retail sales are expected to grow from $11.5 billion in 1998 to $125.6 billion in 2003. Are you getting your piece of this pie? More and more, individuals and business are looking to the Web for purchasing products and services. And they do it because it's convenient. Merchants are finding that it's not expensive to get their "store" online. And that store can be up and taking orders 24 hours a day, 7 days a week. Maybe the question should be "Why wouldn't I want a Web site?"