Google Demanding SSL!
What is SSL encryption? SSL (= Secure Socket Layer) is a network protocol used to securely transfer data between a client / browser and the server hosting the site. Any communication from and to a website is thereby encrypted, whereby the transmitted data (for example, in the case of form requests or orders) can not be read or intercepted by third parties.
The prerequisite for a secure connection is the presence of an “SSL certificate”. Such a certificate is something like a proof of legitimacy for the encryption of a website, which is queried when calling a domain by the respective browser at the server.
No SSL certificate – site displays a ‘Not Secure’ in the URL bar.
We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity.
Over 80% of the websites in America do not have an SSL certificate. Those affected are mainly local companies.
Note: Websites with an SSL certificate start with “https” instead of “http”.
Google will flag 2/3rd of the web as unsafe.
Undoubtedly, Google loves its users and therefore, is coming up with every possible way to make us feel secure here on the internet. With its recent announcement, earlier this year, Google will flag all the unencrypted internet by the end of 2017.
Google and the rest of the browsers have been working on this for a long time. Last year Google and Mozilla began the push towards universal encryption by changing the UI on their browsers. In addition to the padlock icon, any website with SSL is marked “Secure.”
The idea was that website owners would gradually adopt SSL as more and more features were being taken away.
The browsers also began marking HTTP sites “Not Secure.” This was done more gradually. The warnings started out just warning users when they were about to enter a password in an unencrypted field. Then in the Fall they turned up the volume even more and started marking any HTTP page with text fields “Not Secure.” Now, with the release of Chrome 68 in July, Google is cranking it up to 11. Any website served via HTTP is going to get the “Not Secure” indicator.
Encrypting confidential information – When an SSL certificate is used, the information becomes unreadable for all users except the server to which you are sending the information.
Protects you from cyber criminals – Cybercriminals identify every vulnerability in your network almost automatically … especially when information is transferred. There are malware programs that are designed to capture data as they move between targets.
Build Trust and Brand Strength – With SSL Certificates, your customers see visual elements such as the lock icon and the green address bar, indicating that trusted encryption is being used. If I, as a customer, see that on your website, I will be sure that my information is safe too.
SSL Affects Ranking on Google – Sites without SSL Certificates will be considered by Google to be “unsafe” in the future and ranked in search results, while sites installing a certificate will see an immediate increase in rankings.