Smell the Coffee

Applying company logo to commonly used objects keeps development costs under control – hence the mock-up. Have you ever noticed how ubiquitous coffee has become on television crime dramas, or any drama for that matter. The actors saunter in with a cup of coffee in hand, take a sip and begin to converse. Those cups are empty 99.9% of the time. You can tell by no heft to the cup, the hollow empty sound one gets when they put the cup down on a counter or table. Fake I tell you. I expect pretending to take a sip of coffee and make it look realistic is one of the skills they teach in acting classes.