Search Engine Optimization

SEO Copywriting

SEO copywriting is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. Keywords relevant to your site are optimized so that your site ranks high when search engines your site. I direct targeted traffic to your site, ensure they are provided with the specific information and hence increase sales for you. My copywriting services include modifying your site headings, HTML text, layout, design and even images where needed. Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.

Creation of Meta Information
(title, description, keywords)

Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately. There are 3 important types of Meta tags as far as search engine optimization is concerned:

  • Title tag :: The Title tag is not a Meta tag. However title tags play a vital role in your site’s rankings. It is these words or phrase that appear in the title of your page in the hyperlink listings on the search engine results. I include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page.
  • Meta description tag :: This gives a short and concise summary of the content of your web page. The description appears in the SEs just below the title tag. I ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the same meta tag descriptions.
  • Meta keywords tag :: Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. I include a number of meta keywords for you that are relevant to the content of your web pages based upon my research and analysis.

Site Map Creation

The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link is created for each page of your site. The site map page is then added to your main navigation menu. I install and configure Google Sitemap XML Plugin to create and update compliant sitemap in xml format for Google and other search engines. Additionally, I install and configure Google Analytics plugin to track traffic. Setup at Google for necessary tracking code.

Install and configure SEO Ultimate

Perform a Competitive Analysis, study the sites of your competitors who have high search engine rankings and find out the keywords for which they are ranked. Perform Keyword Research, analyze and assess website. Develop competitive keywords relating to the site and unique to your domain to be utilized in conjunction with SEO Ultimate on a per page basis. I analyze your current meta tags and recreate them based on the keywords I have researched. I also analyze your recent web site stats (if you give me access). I can then see how many visitors you are getting, where they are coming from and what keywords they are using. I configue SEO Ultimate on a per page basis. Includes five pages. Each additional page is $5.00.

Web Site Load time and HTML Validation

Some sites won’t perform well if they are slow loading. Search Engines don’t like sites which take a lot of time to load. They sometimes ignore these sites and place them lower than fast loading sites in their index. Reasons for slow load times include html errors and bad image optimization. Sometimes sites are coded badly which can be a big block for visiting search engine crawlers. I will check your site’s load times and make the necessary changes to the html where necessary. This is expecially important if I did not code the website. I will install and configure SuperCache as needed to speed page load times.

Mobile and Portable Device Access

Install and configure limited mobile device support to enable portions of your website to be useable on smart phones (iPhone and others) and portable devices (netbook computers, iPad and others).

Images

Optimizing images is becoming more and more important in SEO for websites. The ALT attribute is a critical step that is often overlooked. This can be a lost opportunity for better rankings. In Google’s webmaster guidelines, they advise the use of alternative text for the images on your web site. I catalog and assure each image is using the alt attribute to provide descriptive text. In addition, I add a human-readable caption and descriptive text around the image. Why? The answer is simple, really; search engines have the same problem as blind users. They cannot see the images. Eash image is reviewed and its meta information edited. Ten images included. Each additional image is $1.00.

Downloading and Uploading of Web Pages

To make the necessary changes to your site, web pages will need to be downloaded to my computer. After changes are completed the pages will then be uploaded to the server.

Search Engine Submissions and Link Popularity Building

Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc. The Search Engines consider your site important and rank it higher if other sites link to your site. There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only “incoming links” also called ‘one-way links’ or ‘non-reciprocal links”. With non-reciprocal links, you do not need to link back to them. There are several ways of developing Inbound links. Some of the techniques I follow in one way link building are:

  • Submitting to major search engines, such as Google, Yahoo, Bing and Yes, as well as to Free Directories as available to your business and location (minimum 3 directories)
  • Writing articles and submitting to various sites for publishing to increase the link popularity of your site.
  • Press releases
  • Sending requests to established sites explaining about the site quality and asking for links. In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. I provide reciprocal link building services to increase the link popularity of your site.

Browser Compatibility and Resolution Checking

People view sites in different browsers and at different resolutions. I make sure your site can be viewed in all the major browsers and in the most common resolutions. Adjustments will be made to the site’s code where necessary.

Cost of Services

$1200.00 plus additional pages/images as indicated above.